Privacy Notice of Helena Safica

HELENA SAFICA, S.A. DE C.V., with address at Prolongación Piso reforma 291-1103, Alcaldía Alvaro Obregón, CDMX, is responsible for the processing of your personal data.

To fulfill the purposes stated in this notice, we may collect the following categories of personal data:

• Identification data such as name, age, date of birth, gender, photographs, voice, image, and official identification.
• Contact data such as email address, phone number, IP address, and social media data.
• Sensitive data, subject to express consent, such as sexual orientation, health status, personal preferences, beliefs, habits, and interests.
• Financial and payment data only in the case of subscription services or premium features, including card numbers, bank accounts, or electronic payment details.
• Geolocation data for the purpose of showing nearby user matches.

The personal data collected may be used for the following primary and, where applicable, secondary purposes:

• Creation, administration, and use of your account within the application.
• Provision of contact, interaction, and communication services between users.
• Access to complementary services such as subscriptions, premium functions, events, or activities.
• Authentication, identity verification, and platform security.
• Marketing, advertising, and commercial outreach.
• Satisfaction surveys and usage statistics.
• Promotional information and updates about the application.
• If you do not want your personal data to be used for secondary purposes, you may request this by writing to [email protected].

Your personal data may be shared, solely for the purposes stated in this notice, with technology service providers, cloud storage services, payment processors, competent authorities when legally required, and business partners for joint promotions where consent applies. Transfers requiring consent will not be made except as permitted under Article 37 of the LFPDPPP.

Our application uses cookies, device identifiers, and tracking tools to improve user experience, personalize content, and support statistical purposes. These technologies may be disabled from your device settings.

You have the right to Access, Rectify, Cancel, or Oppose the processing of your personal data, and to revoke previously granted consent. To exercise these rights, you may send a request to [email protected] in accordance with applicable law and regulation. The procedure, timelines, and requirements for exercising ARCO rights are available through Helena's internal policy and may be provided upon request.

HELENA SAFICA, S.A. DE C.V. has adopted technical, administrative, and physical measures to protect personal data against damage, loss, alteration, destruction, or unauthorized use.

We reserve the right to modify or update this privacy notice at any time. Any changes will be made available in the mobile application and on Helena's official website.

By using our application and services, you consent to the processing of your personal data as described in this Privacy Notice.